An example of children's themes and design for an application tailored towards improving adults' learning needs.
Team Members
Amaar Fatmi
Client
Passion Project
My Role
User interviews, coding and analyzing qualitative data, designing the low-fi and hi-fi prototype, and usability testing.
Tools
Figma
Overview
Problem
How might we help 45 to 54 and 55 to 65 aged adults improve their literacy skills with digital products?
Solution
Personalized passages that focus on information synthesis and reading comprehension
Outcome
A mobile application that allows users to generate personalized passages so they can improve their information synthesis and reading comprehension skills
Research
Experts are saying that the gap is "due in part to an abundance of jobs in the past that do not require the daily use of reading comprehension and information synthesis skills.”

I wanted to dive deeper into the 48% statistic. I visited Statistic Canada and found the following data.
We can observe from the data that:
The 45 to 54 and/or 55 to 65 years population includes the highest percentage of scorers at proficiency level 2 or below while accounting for labour statuses.
Both males and females aged 45 to 54 and 55 to 65 years population include the highest percentage of scorers at proficiency level 2 or below.
Problem
How might we help 45 to 54 and 55 to 65 aged adults improve their literacy skills with digital products?

I captured some deep insights through 5 exploratory interviews. After organizing and analyzing my findings, I was left with some actionable insights.

After finishing my competitive research, I found that none of the apps in the domain allow the user to have personalized content and improve their information synthesis skillset. My competitive research provided more support to their claims.
Do users have passages tailored toward their interests?
From my research, it became apparent that personalized passages focusing on reading comprehension and information synthesis skillset can benefit users. Creating an encouraging and welcoming interface without children themes can also benefit the interviewees.
Persona
I created a persona and an empathy map for my primary users in order to better understand them.

Ideation
Mobile? Website? AR/VR?
After exploring different solutions, I decided to choose a mobile solution for this problem because all of the participants owned a mobile phone and engaged more with their phones than with other devices. All of the participants had an iPhone so I focused my solution on an iOS mobile app.
Issue
Overwhelmed with information
Solution
Focus on simplicity and progressive onboarding
Issue
Can be easily discouraged
Solution
Motivate the users and minimize any triggers that lead to feelings of discouragement
Issue
Difficult to find reading material
Solution
Create personalized passages by gathering their interests, hobbies, etc.
Prototype & Evaluation
Next Steps